A recent questionnaire illustrates the EIG reverting back to their old subtle tricks yet again
See below:
13. At this point in time, are you intending to renew all or most of your Season Seats for the 2008-09 season?
[RESPONSE REQUIRED]
- Select One -(5) Very Likely(4)(3)(2)(1) Not at all/Likely/Don't know/Not stated
14. In the case where the NHL salary cap increases from one season to the next, which of the following ticket strategies do you favour?
Increase ticket prices to allow the Oilers to maintain their practice of spending near or at the top of the cap OR
Maintain ticket prices and no longer spend near the cap
Don't know/No opinion
15. What is your expectation on ticket pricing for the 2008-09 season?
0% increase
1-2% increase
3-5% increase
6-7% increase
Don't know/No opinion
*Tip of the cap to Ibis284 from HF.
It's quite clear they intend to raise ticket prices. The intended purpose of this survey isn't to genuinely consider what the season ticket holders base wants. Rather, it's a case of another attempt by the EIG to create an either/or scenario in the minds of the consumer, influence them towards the desired response, and subsequently use survey results as defensive tool when they raise ticket prices this summer.
The fact that they're asking this question, however, concerns me. Perhaps the 66% shareholder vote isn't secure just yet.
Too bad.
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1 comment:
In the case where the NHL salary cap increases from one season to the next, which of the following ticket strategies do you favour?
This makes me giggle, as it attempts to disassociate a salary cap increase from a revenue increase. Fact is, revenue has increased in part because ticket prices--in particular ticket prices in the six Canadian markets--continue to rise. This is a "have" team still acting as if it is a "have-not" team, and it's tiresome.
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