Monday, November 12, 2007

New Coyotes Marketing Promotion - "All You Can Eat"



The Phoenix Coyotes announced that they are now offering an “All You Can Eat” ticket package. Fans purchasing the package receive five (5) premier weekend games plus they can enjoy unlimited hot dogs, soft drinks, popcorn, peanuts and nachos each time they visit Arena.

“The Coyotes are committed to making National Hockey League action affordable for our fans” said John Browne, Executive Vice President, Chief Sales Officer for the Phoenix Coyotes. “This package provides cost certainty for our guests and represents a great value when you consider the regular price of just the ticket and then add on the value of the food and beverages.”

The package is available in both the upper and lower seating levels. The “All You Can Eat” upper level package is priced at $150 ($30 per game) and includes an upper level ticket regularly priced at $28. A lower level package is also available at $275 ($55 per game) and includes a lower level ticket regularly priced at $55.


Pretty self-explanatory.

One of the few good things of a market that have consistently told the world that they don't want NHL hockey, are value-based promotions for fans.

Relocated from Winnipeg in 1996, with little hockey history behind the market, Phoenix has been an ultimate failure. Dubbed early on as a non-traditional market, it has done little to shed away from the label. After arriving in Phoenix, the team posted six consecutive .500 or better seasons, making the playoffs in every year but one. Attendance, however, regularly flirted in the bottom 10 category, never topping the 15,604 mark hit in the first year. Despite a new state-of-art facility constructed in 2003, attendance spike was temporary and the team finished 24th in 2006-2007 at 14,988 average attendance (including 1,580 complimentary tickets) per game.

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